Proposal of Development of [Wave] in Sanya, Hainan Region, CHINA
-Selecting Location Research for Caesars Entertainment Co-operation
Claire Xianya Yang 2011-3-30
Outline of Content
THE GOAL SECTION ONE: Why Sanya?
My spouse and i. SanyaвЂ”" The Oriental HawaiiвЂќ Close to Gigantic Potential Market Favorable Government Policies
P03 P05 05 06 '07 P08 P10 P11 10 12 P13 13 sixteen
SECTION TWO: SWOT Analysis SECTION THREE: Target Buyer Analysis SECTION FOUR: Marketing plans I. II. Introduction of Integrated Holiday resort Model Particular Marketing Groups
SECTION FIVE: Property Review
I. 2. Featured Concrete Products Fresh Programs that Further Caesars Code of Commitment
SECTION SIX: Potential Impact on the city and Environment I. II. III. 4. Economy Effect Social Issues Community Lifestyle Environment
P19 19 nineteen 20 20вЂ©
I choose to generate the next Caesars Palace Vacation resort by the name of " WaveвЂќ inside the Sanya Warm Beach in Sanya City, Hainan Region, China. [Wave] would be the first casino vacation resort in Hainan province, the landmark in the " Gold Tropical BeachвЂќ. [Wave] is designed not only to accept the guests the high profile game playing experience, nevertheless also to own guests wealthy non-gaming offerings, through various entertainment and leisure services. At last, [Wave] aims to support and help the sustainability with the environment, the neighborhood community, especially the minority villages.
The Hainan Island. Sanya city may be the circled area
Sanya Metropolis. The tropical beach remove is the highlighted area. (Source: www.Googlemap.com)вЂ©
SECTION ONE: So why Sanya? вЂЁ
InsteadвЂЁofвЂЁsayingвЂЁIвЂЁchoseвЂЁthisвЂЁlocationвЂЁforвЂЁCaesarsвЂЁEntertainment, вЂЁIвЂЁwouldвЂЁsayвЂЁ theвЂЁturningвЂЁpointвЂЁofвЂЁChineseвЂЁsocietyвЂЁchoosesвЂЁCaesarsвЂЁtoвЂЁtakeвЂЁtheвЂЁspotlightвЂЁinвЂЁ Chinese suppliers. вЂЁWithвЂЁtheвЂЁpolicyвЂЁtoвЂЁlegalizeвЂЁgamblingвЂЁindustryвЂЁtoвЂЁputвЂЁintoвЂЁeffectвЂЁveryвЂЁsoon, вЂЁ theвЂЁtropicalвЂЁislandвЂЁatвЂЁtheвЂЁveryвЂЁtipвЂЁsouthвЂЁofвЂЁChinaвЂЁisвЂЁnowвЂЁrisingвЂЁupвЂЁasвЂЁanвЂЁidealвЂЁ placeвЂЁ forвЂЁ gamblingвЂЁ investment, вЂЁ whileвЂЁ theвЂЁ regionalвЂЁ competitionвЂЁ keepsвЂЁ heatingвЂЁ upвЂЁinвЂЁMacauвЂЁandвЂЁSingapore. Therefore , вЂЁitвЂЁisвЂЁtheвЂЁtimeвЂЁforвЂЁCaesarsвЂЁtoвЂЁmakeвЂЁits 1st appearance in China as the iconic game playing entertainment manufacturer. We is going to sweep the Chinese customer off their particular feet by the authentic Las vegas gambling encounter and wonderful service, here comes the name [Wave].
My spouse and i.
Sanya- " The Asian HawaiiвЂќ
Sanya Tropical Seaside is a scenic area famous both in the home and in foreign countries, totaling 212 km. That consists of Yalong Bay, Haitang Bay, " the End in the Earth", Luobi Cave and also other scenic places, with a coastline stretching almost 100 km by east to west. Because the average temperature from the coldest month is 21в„ѓ, it has thus become a major international tourist hotel. The well-known scenic areas include " The End of the Earth", " Luhuitou Park", Dadonghai Beach front and Yalong Bay, the place that the beautiful crushed stone beach, green coconut forest, blue ocean and fresh air attract thousands of visitors.вЂ©
Sanya Tropical Seaside is situated inside the coastal area of Sanya town, which is one tier-one city of Hainan Provnice. It is located along 18 degree north of the equator with a 209 km long coastline and enjoys a balmy tropical oceanic climate with a normal annual temp at 25. 4 в„ѓ, and it is also widely known all over the world as the " THE ORIENTAL HAWAII"
Near Enormous Potential Markets
Located at the southernmost tip of China, Hainan overlooks Guangdong across the Qiongzhou Strait towards the north, Vietnam across the Beibu Bay to the west. Their neighbors in the South Cina Sea are the Philippines, Brunei and Malaysia. Sanya. Sanya, at the southern tip of Hainan, is even near to Macau, Taiwan, Hong Kong and Singapore. The actual customer marketplaces are huge.
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