Gear a couple of Marketing Program

 Gear a couple of Marketing Strategy Essay

Samsung's Wise Watch

Lauren Falzone

MBA61A

MBA 663X: Marketing within an E-World

Professor Anthony Cimorelli

16 06 2014

The introduction period of the product life cycle on a new product can be hugely challenging just because a strategic marketing plan must be intact so that it can be able to move towards the growth stage. The introduction phase can be " an interval of slow sales development as the product is released in the market. Revenue are non-existent because of the weighty expenses of product information” (Kotler, Keller, 2011, p. 310). A product that has joined the intro phase within the last six months is Samsung's Gear 2 view. The issue with this product (watch) is that Samsung's first attempt for a " technologically advanced” watch has not been successful. This kind of Gear a couple of hopes to please the market having its uniqueness and the fact that this type of product is certainly not offered by the major rival Apple. " Unlike all their predecessor clever watch from Samsung, that has been powered by simply Android, these kinds of new designs use the Tizen operating system” which minimizes its dependence on Google (Arora, 2014, s. 1).

Samsung released its initially wearable observe within the last yr, but the product did not leave the introduction phase. The reason for this was that this did not possess much appeal to their customers. Samsung korea is now re-launching this product but as a different name with different features to be heightened. The Gear a couple of will use a Tizen os which is based upon Linux, not Google. " Consumers will never notice the switch from Android to Tizen. The biggest facing outward change is that the new observe straps happen to be interchangeable, no more integrated into the hardware” (Arora, 2014, s. 1). This product was brought to the public throughout the Mobile Community Congress in Barcelona, Italy. It is obvious that The samsung company learned from its mistake with launching their original wise watch. There were many issues with the product that did not produce customers pleased; therefore , " Samsung clearly...

Cited: Arora, N. (2014, May 27). Despite Galaxy Gear Yawn, Samsung Tries Another Observe - Forbes.

Retrieved June 2014, from http://www.forbes.com/sites/nigamarora/2014/05/27/despite-

Arora, N. (2014, Feb . 24). Korean Tries Galaxy Gear Watches Now With Tizen - Forbes.

Gathered June 2014, from


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