Crm in Icici

 Crm in Icici Article

MATERIAL

Acknowledgement................................................................................................................................... several CRM in new era private banking companies: a case of ICICI Traditional bank................................................................... 4 CUSTOMER RELATIONSHIP MANAGEMENT at ICICI Bank................................................................................................................................ a few Implementing CRM at ICICI Bank.......................................................................................................... 6 Interview with an employee..................................................................................................................... almost 8 Benchmarks/Results................................................................................................................................ on the lookout for Conclusions........................................................................................................................................... twelve References............................................................................................................................................. 11 Websites/papers................................................................................................................................. 14 Database............................................................................................................................................ 10 | CUSTOMER RELATIONSHIP MANAGEMENT Practices in new era Private Banks: A Case of ICICI Lender ACKNOWLEDGEMENT

This kind of report is usually submitted in partial completion of MASTER OF BUSINESS ADMINISTATION Program of ICFAI Business School. We would like to express our sincerest gratitude to Prof Suresh Chandra Bihari to get his extended guidance, reassurance and highly valued insights which may have made this work out exciting and an extremely beneficial learning knowledge. | CRM Practices in new era Private Financial institutions: A Case of ICICI Lender CRM IN NEW TECHNOLOGY PRIVATE FINANCIAL INSTITUTIONS: A CASE OF ICICI TRADITIONAL BANK

Introduction CRM is an acronym pertaining to ‘Customer Romantic relationship Management'. It's a set of strategies, processes, metrics, organizational tradition and technology solutions that enhance a great organization's capacity to see the differences in its present & prospective customers, track new opportunities to better serve buyers and take action, instantly and profitably, in those variations and opportunities. Recently CUSTOMER RELATIONSHIP MANAGEMENT has used a center stage in the business community with businesses concentrating on saving cash and increasing profits by redefining inner processes and procedures. It costs a company dramatically fewer to retain and grow a current client, than it does to court fresh ones. The essence CRM is to optimize the utilization of technology and human resources. CUSTOMER RELATIONSHIP MANAGEMENT services contain the ( Implementation companies ( Talking to services (following major sectors: CRM (Outsourcing services Schooling services | CRM Procedures in new generation Exclusive Banks: An instance of ICICI Bank CRM AT ICICI BANK

Putting an emphasis on on the importance of CRM among the ICICI personnel said, " With the total improvement inside the ETL1 method made possible by simply PowerCenter, we benefited by greater data immediacy for business users and more reliable data, which led to quicker research and regular reporting. ” —Gurnam Saini, Assistant General Manager, ICICI Bank CRM at ICICI Bank entails increased connection between the bank and its present and prospective customers. Its beliefs focuses on every customer's fulfillment. CRM caused coordination of multiple organization functions & multiple funnel of connection with the consumers to carry out client management more efficiently. It also automatic the process movement tracking in the merchandise sales method and helped generate customized reports and promote cross-selling. The typical pieces of a CUSTOMER RELATIONSHIP MANAGEMENT strategy for ICICI are as follows: Figure out and identify: Understanding consumers is important in order to develop a sound...

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European Journal of Social Sciences – Quantity 11, Best (2009)


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